I’m a Strategic Consultant who helps companies bridge the gap between marketing and technology to envision and implement Social Media, Mobile, E-commerce and Augmented Reality projects.
I have over 15 years experience in Management Consulting, Marketing and Technology projects. However, in the past 5 years, I have specialized in developing management level strategies for the utilization of social media platforms (Facebook, Myspace, Twitter, Mixi, Vkontakte) as well as AR, Mobile Apps (RIM, Android, iPhone) and platform-based apps (Facebook, Myspace).
In general, I help companies digest the wide range of technologies and tactics that are available while devising metric-focused media strategies.
My industry experience includes: Finance (JPMorgan, Moody’s), Publishing (Economist), Music (TWMC), Econometrics (EIU, Alacra), Gaming and Corporate Gaming (Xbox, Economist), Automotive (GE Fleet), Banking (GE Capital) as well as Ad serving (Bridgetrack), Management Consulting (Sapient, Alliance), CPG, Beauty (ELF), Agency Consulting, and Complex RFPs for Media projects and Non-Profits.
Here’s a short list of some of the social technologies | tactics I’ve used in developing go-to market plans:
Consulting: (Strategy, Metrics, Conversation Modeling)
The Web: (SEO, SEM, Affiliate Marketing)
Social Media: (Microblogging, Blogging, Social Platforms)
Mobile: (M Commerce, Mobile applications)
Digital PR: (Blog Placements, Sponsored Posts | Tweets, Influencer Endorsements)
Location Based Services: (Foursquare, Gowalla, MyTown)
Localized Services: (Yelp, Google Local, Citysearch)
CRM: (both Social Media and Enterprise)
CSR: (Call center augmentation, Microblogging, Web Applications)
Self-Service CSR: (Getsatisfaction)
If your company or organization is looking to develop a Social Marketing plan; incorporate aspects of Social CRM | CSR; create a corporate strategy with ROI benchmarks or bridge traditional PR with the challenges that Social presents – I’d be happy to assist.